Youth who drink alcohol are 50 times more likely to use cocaine according to the article titled Substance Abuse: The Nations Number One Health Problem on the Greater Dallas Council on Alcohol and Drug Abuse website. The site goes on to state 65% percent of youth get alcohol from family or friends. Experts say approximately 5500 kids a day try some sort of substance and 20% of those will need alcohol or drug addiction treatment or rehabilitation.
How this ties into alcohol companies and advertising is a recent study published in the October 2009 issue of the American Journal of Public Health (AJPH) concludes that the most popular cable TV shows to kids seem to have the most alcohol advertising, which of course increases the need for alcohol and drug addiction treatment in later years since 40% of those who try alcohol earlier than 14 develop alcohol addiction.
The study conducted by UCLA and the Center on Alcohol Marketing and Youth (CAMY) researched 600,000 alcohol ads aired on cable between 2001 and 2006 and found that shows with the highest percentage of viewers ages 12 to 20 had the largest number of alcohol ads. Ads for beer, liquor and alcopops increased in connection with the youth audience percentage, but wine ads dwindled. “This research suggests that ads are aimed at groups that include a disproportionate number of teens and that the alcohol industry’s voluntary self-monitoring is not working to reduce adolescent exposure to ads,” said CAMY director David Jernigan.
Alcohol companies are deceiving us,” said Dr. Michael Siegel, professor of community health sciences at Boston University School of Public Health and a co-author of the study. “Contrary to their public statements, they are targeting youths through their advertising. They are saying one thing, but doing another.”
Similarly, the teen drugabuse.org website reported a study also found that alcoholic beverages popular among youths are more likely to be advertised in magazines with high youth readership than alcoholic drinks consumed mainly by adults, resulting in disproportionately high youth exposure to such targeted alcohol ads.
You can see the article at http://www.teendrugabuse.org/alcohol/alcohol-industry-targets-youth-with-magazine-ads/. Researchers identified a total of 13,513 alcohol advertisements in the 118 sample magazines during the five-year study period.
This is not new news, back in the early 80’s when the need for alcohol and drug addiction treatment was high and in comparison to the numbers of alcohol ads being placed of front our nations youth. As seen on the Journal of public policy and Marketing website- www.jstor.org/pss/30000397 , in the early 90’s when issues surrounding advertising had aroused considerable debate.
Narconon Hawaii Parent Drug Education Kit
What parents can do that is proven to work is talk their kids, studies show children who have talked to their parents about drug and alcohol issues are 42% less likely to use drugs or alcohol and subsequently need alcohol and drug abuse treatment or rehabilitation in later years. Narconon Hawaii has information that can be seen at www.drug-free-kids.org with Parent Drug Education kits that can be purchased for minimal costs. These kits are designed to educate about the dangers of drug and alcohol so as to better enable parents to talk their kids.
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Narconon graduates don't have to live one day at a time - they are fully recovered. Our addiction treatment program rids the body of drug residues, stops the cravings and addresses the reason why they took drugs in the first place.